SJ Financial



At SJ Insurance & Financial Services, we help accomplished families, professionals, and retired professionals plan for—and enjoy—a more abundant future.


For more than a decade, SJ Insurance & Financial Services has helped accomplished families build a more secure and abundant financial future. Our caring and personalized approach helps you reach your goals—on your terms—no matter where you’re starting from. With access to a wide range of investment options and a commitment to putting your interests first, we’ll help you make smart financial decisions for a more secure future.








We provide a personalized planning and investment approach, grounded in an unwavering commitment to your success.  We’ll work closely with you to create a customized approach designed to help you achieve your most important goals, ranging from priorities like educating children, to enjoying a comfortable retirement, and leaving a lasting legacy.


Too many financial advisors focus on short-term investment returns, without ever considering the bigger picture.  At SJ Financial, we focus on what matters most: achieving your goals. Listening to our clients allows us to provide comprehensive solutions that address key concerns by:

  • Helping Accomplished Families, Professionals, and Retired Professionals achieve their goals
  • Helping Business Owners protect their business, provide benefits to employees, or buy or sell a business
  • Making sure you don’t pay unnecessary or excessive taxes, through smart Tax-Management Strategies
  • Empowering families to plan and prepare for educating children and grandchildren
  • Helping you leave a legacy for your loved ones and your preferred charities through estate planning strategies


For many investors, investments are the engine that helps drive your plan.  Major life goals such as a comfortable retirement or looking after loved ones are largely made possible by your portfolio and the way it is invested. We use several strategies for this stage including: 

  • Comprehensive, goals-based investment management
  • Tax-managed investment strategies
  • Cash and retirement income planning


Since we can’t predict the future, we plan for a variety of outcomes. It’s important to ensure things like taxes, a down stock market, or health emergencies don’t impact your financial plans. Preserving and protecting your legacy and ensuring your family is cared for is also critical. Our comprehensive solutions protect you by:

  • Protecting your family, yourself, and your assets through insurance
  • Helping you understand and navigate your options around Social Security, Medicare, and Long Term Care
  • Protecting the assets of your business and helping mitigate potential liabilities
  • Working closely with your CPA and Estate Attorney to ensure an efficient, effective, and coordinated approach

Meet Sanjiv

I’m a CERTIFIED FINANCIAL PLANNER™ professional. I help accomplished families, professionals and retired professionals in Southern Westchester and across the United States evaluate and understand their current financial situation, develop goals, and implement personalized solutions that are right for them, based on their specific needs, objectives, and risk tolerance.

I live in Westchester with my wife, daughters, and our dog Lexi. Outside of work, I’m an active member of my community and currently serve on the Board of Directors of the Estate Planning Council of Westchester County, the Board of Directors of the Larchmont Chamber of Commerce, the Board of Directors of the Larchmont Shore Club, and the Advisory Board of the Mamaroneck Schools Foundation.

Sanjiv K. Jaswal, CFP®, CLU®, ChFC®, RICP®, WMCP®
CA Insurance License Number: #0L74072


Call or email us to get started today on building a more abundant future for you and your loved ones.

Sanjiv Jaswal offers financial planning and investment advisory services and programs through Pruco Securities, LLC (Pruco), under the marketing name Prudential Financial Planning Services (PFPS), pursuant to a separate client agreement. Sanjiv Jaswal offers insurance and securities products and services as a registered representative of Pruco, and an agent of issuing insurance companies. 1-800-778-2255 NY Coronavirus Information for Consumers (New York residents only.)Opens in a new window For information on our services and fees, refer to: Pruco Securities Form CRS (Prudential Advisors)Opens in a new window.

Check the background of this investment professional on FINRA’s BrokerCheck.


SJ Financial